History of Colortrend
General Paints was established in 1953 by Ronan O'Connor, in Celbridge, Co Kildare. He set up the company in a section of a Famine Workhouse, dating from 1841, in Celbridge, Co. Kildare. The original products produced were gloss paints, oxides, machinery enamels, undercoats and road-line paints, and all products were oil based. In the late 1950's the company began manufacturing decorative paint for houses and in the 1960's General Paints introduced tinting systems to Ireland.
Leading specialist in acrylic paint technology
With the advent of emulsion technology from America in the 1960’s General Paints became the first European paint company to manufacture a water-based paint using a pure acrylic resin, and is today arguably the leading specialist in acrylic paint technology in the British and Irish Isles. Colortrend's acrylic emulsion paints are widely specified by architects and interior designers because of their superior benefits. These include superb colour retention, durability, good adhesion, alkali resistance and scrub resistance. General Paints’ main brand - Colortrend - includes full product lines of 100% pure acrylic paints. Today water-based paints make up 99% of our decorative house paints.
While General Paints continues to be progressive and technologically focused we have remained true to our original core values of quality and competitiveness supported by technical expertise and dedicated customer service. We have stringent quality controls and standards on our all our products – guaranteeing you the quality you can be sure of in a Colortrend can.
Since the year 2000 the company has modernised and expanded our manufacturing and storage facilities and has expanded our Retail, Stockist and Industrial bases. Our sales, production, laboratory, distribution and administrative staff are committed to providing our customers with premium quality paint and coatings at competitive prices backed by a level of technical support and customer service only available from an independent and indigenous company.
General Paints and Colortrend will stay at the fore front of new technology in all areas of the paint industry and is committed to being market leaders in the research and development of new products.